Marketing Your Property With McEwan Fraser Legal

In-house professional photography and quality sales brochures

One of the most important ways of marketing your property to prospective buyers is through high-quality professional photographs of the property itself. To ensure that your property is seen at its very best, we only employ dedicated experienced professional photographers who have a keen eye for detail and understand how to present your property to its very best.

Unlike the low-cost estate agents, our property valuers are not responsible for the all-important photo-shoot and we don't subcontract the photography work to an outside agency where you are just another number.

Discerning buyers now insist on floor plans, as many buyers simply won't view a property if they can't picture themselves extending or creating additional rooms in the property. Location maps also help buyers determine how close your property is to schools, shopping centres and other local amenities, an essential factor of home-buying.

By using professional photographers, McEwan Fraser Legal produces high quality, distinctive sales brochures. Our brochures tend to focus on a high number of professional quality photographs. We also have the facility to include shadowed 3D floor plans, a property location map, QR codes and property descriptions prepared by our experienced local property staff.

McEwan Fraser Legal is also the only Estate Agents with an extensive library of location and lifestyle videos, as we believe the location of the property is just as important as the actual property itself.

Member of the ESPC

McEwan Fraser Legal is a member of the Edinburgh Solicitors Property Centre (ESPC), the market-leading organisation for property in Edinburgh and East Central Scotland. As a member of the ESPC, McEwan Fraser Legal is able to offer all its clients all the advantages of promoting their property sale through the ESPC's showrooms in George Street, Edinburgh and New Row, Dunfermline.

The George Street showroom has more property on display in one place than anywhere else in the UK. The ESPC is Number One for property in East Central Scotland. Visitors to the ESPC website come to the ESPC first when starting to look for a property in the Lothians and Fife area.

Clients on the West Coast, and in other regions of Scotland, should be able to advertise their property in their local Solicitors Property Centre, which we can arrange.

Social Media and Online Marketing Strategy

Everyone is aware of the power of the internet but very few Estate Agents effectively use social media to promote and sell the property.

Success in social media is not just about putting a property on Twitter, Facebook or Youtube and hoping it will sell. Firstly, you need to have a massive online community who follow and trust the company and you need to have developed an ongoing relationship with your followers.

At McEwan Fraser Legal we have a dedicated social media team who implement a number of social media innovations, including offering clients a targeted 'social boost'.

This ensures that when you list your property with McEwan Fraser Legal you are tapping into our massive online community which enables your property to reach a worldwide audience with the click of a button.

Social media is a long term commitment and requires regular content updates. Most estate agents do not have the resource or expertise to enjoy any success with this innovative form of property marketing.

Help us to help you by joining us today on all our social channels.

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