Property Videos - what other Estate Agents don’t want you to know
Be on your guard for Estate Agents who aggressively promote videos of your actual property. It may seem like a great option - after all, a video must be better than a couple of photographs to really showcase your property.
This is not the case. The reality is there is no evidence to support these videos helping to sell your property and in fact, in some cases, it can do the exact opposite.
High-quality photography and expertly designed sales brochures work because they showcase the very best rooms and features of your property. This works because they encourage viewings as potential buyers want to see more of what your property has to offer. Property videos tend to show too much of your property without buyers capturing the experience and character of living in your property. Your viewers will watch the video, see everything they think your property has to offer, but without feeling experience it.
And in many cases, they feel they have seen enough from the video to replace having to view it in person. Why would they? They've already had a virtual "guided tour" which they feel gives the full experience. What you need instead is a location video to promote the area and make your viewers eager to visit your property.