McEwan Fraser Legal has agreed to an initial one-year partnership which will complement existing club sponsorship agreements with Dundee, Dundee United & Inverness. McEwan Fraser Legal will adorn the front of the club’s new home, away and goalkeeper shirts, with the new kit due to be released soon.
Having built a strong reputation for fan-focused engagement with existing sponsored clubs, McEwan Fraser Legal will be again be championing supporters with its challenge to, “think differently.” It will use the rights available via the sponsorship to create unique campaigns, featuring many ideas which have never been seen before in Scottish football. Last season, McEwan Fraser Legal campaigns with existing clubs included #HomeRun, where players personally delivered the new home kit to supporters’ homes; #HomeAlone at which former players joined supporters who couldn’t make a big away game for a night in front of the box; and #HomeAdvantage which created memorable experiences for all those involved, not least double amputee Tommy McKay who stunned Scottish football with his 40-yard wonder strike!
Motherwell will be represented on McEwan Fraser Legal’s Football microsite, whilst Well supporters will be able to get involved from the off on Twitter, with a new official Twitter account, @MFC_MFL now online, offering one supporter a chance to win a pair of 2017-18 season tickets.
McEwan Fraser Legal chief executive Ken McEwan comments: “We’re delighted to add Motherwell FC to the group of club’s we’re proudly supporting next season. Being a supporter-owned club was a key factor in our decision to support the Steelmen. Motherwell, like ourselves, are committed to thinking differently. In our case, that means extended hours until midnight, multilingual staff, and an entirely different approach to marketing properties. For Motherwell, it’s about building a sustainable future with the club in the safe hands of supporters, and that’s something we are delighted to support.”
Motherwell FC head of commercial & marketing Suzanne Reid says: “It’s great news that McEwan Fraser Legal has joined us at Motherwell as our new club sponsor. We’ve been hugely impressed at the way they have engaged with the supporters of other clubs, and so it’s exciting that they are coming on board at Fir Park, with many exciting plans ahead. This agreement is undoubtedly a testament to the ownership of the club under the stewardship of The Well Society, something McEwan Fraser Legal made clear during this process.” Don't forget to follow us on our MFC Twitter. There's already been some very good sentiment expressed.