Everyone is now aware of the power of the internet but very few estate agents, if any, understand how to use social media effectively to promote and sell the property.
Success in property marketing through social media is not just about putting a property on Twitter, Facebook or YouTube and hoping it will sell. Firstly you need to have a massive online community who follow and trust the company and you need to have developed an on-going relationship with your followers so you can tap into their friends.
At McEwan Fraser Legal we have a dedicated social media manager who has implemented a number of social media innovations with a clear communications plan to all our members in our online community.
This ensures that when you list your property with McEwan Fraser Legal you are tapping into a massive online community who have friends of friends and enables your property to reach a worldwide audience with the click of a button through a variety of social media channels.
Success in Social media is a long term commitment and requires the social media administrator to provide regular valuable content updates. These updates include; updates on the property market and other interesting topics and worthwhile competitions to keep our followers motivated, keep coming back to our site. Most estate agents do not have the resource or expertise to enjoy any success with this innovative new form of property marketing.
Our commitment to Social Media has already proven worthwhile, due to the large numbers of viewings arranged and enquiries made. Many of our 26,000 live buyers have come through Social Media.