Today we launched our proud main club sponsorships at Dundee and Dundee United. This is the media release for all supporters to read…
McEWAN FRASER LEGAL today (17 May 2016) launches its unique sponsorship of both Dundee and Dundee United football clubs.
Proudly wearing next season’s home and change kits, players from both clubs came together for a stunning photo-call on the top of Dundee Law, with breath-taking views across to both Dens Park and Tannadice.
Award-winning McEwan Fraser Legal has signed initial two-year agreements to become Main Club Sponsors, and has committed to a campaign of supporting supporters, by putting them at the heart of everything they do.
Committed to “thinking differently,” an innovative programme of engagement will see rights used to build a range of fan-friendly campaigns, many of which have never been seen before in Scottish football.
To kick-off the partnership, McEwan Fraser Legal has launched #HomeRun.
Supporters of both clubs can now order the new 2016/17 change replica shirt online or on store, and enter into a prize draw to win the chance to surprise someone special with personal visit from a first team player.
The deadline for pre-orders to quality for #HomeRun is 31st May 2016
After that, five winners from each club will be contacted, and given the opportunity for a very special surprise visit, during a dramatic night across the city in advance of kit launch day, which will be captured in images and video.
Each club’s #HomeRun night will take place in June.
McEwan Fraser Legal chief executive Ken McEwan comments:
“We’re proud to be launching our support of Dundee and Dundee United today. As a solicitors and estate agency, we’ve always led from the front, doing things differently, such as extended hours until midnights, multi-lingual staff, and a dedicated approach to marketing properties. We will bring that same care and drive to our relationships with the most important people at these great football clubs – the supporters.
“Dundee is a hugely important city for us, and it’s a time of enormous, positive change in terms of the waterfront development and new property, and we’re delighted to be able to play our part.”
Dundee FC managing director John Nelms adds:
“Dundee Football Club are delighted to get our partnership with McEwan Fraser Legal underway. We look forward to proudly wearing the McEwan Fraser Legal name across our shirts for the next two seasons.
“Work is already underway and we have already started on a number of joint projects which will see some fantastic opportunities for supporters.”
David Southern, General Manager at Dundee United FC said:
“We’re pleased to launch our partnership with McEwan Fraser Legal, and this first promotion, #HomeRun. It’s heartening that a major sponsor coming into the Scottish game is so focused on engaging with supporters.
“There are other exciting projects planned, and we look forward to working with McEwan Fraser Legal to deliver these. It goes without saying that Dundee United are delighted to have secured such a strong partner as we begin our quest to return to the Scottish Premiership under the guidance of Ray McKinnon.”