Marketing Your Property With McEwan Fraser Legal

Partner Website Portals - Ensuring all eyes on your property and maximum exposure

We know that 97% of home movers start their property search online, making the internet the most powerful marketing platform for your property. More website listings for your property means more visibility for your property and better search engine optimisation.

McEwan Fraser Legal is committed to advertising properties online on a wide range of the most popular and recognised property portals including 5 of the leading property portals in the UK:

Rightmove, Zoopla, On The Market,S1 Homes & Prime Location - On average 156 million monthly site visitors combined.

as well as Home, Homes 24, House Ladder, Mouseprice, Nuroa, Trovit, Nestoria

Your property will also be displayed on our own website, which has rapidly grown to become the market-leading property Part Exchange web portal in Scotland. As a result of all these initiatives, your property will receive nationwide as well as local and international exposure on the Internet.

ESPC Members

McEwan Fraser Legal is a member of the Edinburgh Solicitors Property Centre (ESPC), the market-leading organisation for property in Edinburgh and East Central Scotland. As a member of the ESPC, McEwan Fraser Legal is able to offer all its clients all the advantages of promoting their property sale through the ESPC's showrooms in George Street, Edinburgh and New Row, Dunfermline.

The George Street showroom has more property on display in one place than anywhere else in the UK. The ESPC is Number One for property in East Central Scotland. Visitors to the ESPC website come to the ESPC first when starting to look for a property in the Lothians and Fife area.

Clients on the West Coast, and in other regions of Scotland, should be able to advertise their property in their local Solicitors Property Centre, which we can arrange.

PR & Editorial Placements in Key Publications

Does your property have an interesting point of difference? A compelling story?

Our marketing team has excellent relationships with key property editors and obtain regular FREE coverage for our clients’ properties in local and national property press. As part of the media package, our marketing team will actively pitch your property to the right editors to help generate free PR coverage for your home. An example of some of the free press we have generated in print and online publications for our clients can be found on our press page.

Alternatively, if you would like to go down the route of paid press for your property, we can secure placements in key publications at competitive prices and would be responsible for preparing your property advert and recommending the best publications for your home.

In-house Professional Photographers

One of the most important ways of marketing your property to prospective buyers is through high-quality professional photographs of the property itself. A picture is worth a thousand words, which is why we appoint the talents of our dedicated professional in-house photographers to capture your home.

Our professional photographers have a keen eye for detail as well as expert industry knowledge in photography lighting, maximising property space and image composition rules.

Unlike low-cost estate agents, our property valuers are not responsible for the all-important photo-shoot and we do not subcontract the photography work to an outside agency where you are just another number and could be waiting a long time for your photoshoot to commence.

In-house Professional Graphic Designers

Our talented and award-winning in-house design team will retouch your property photos in post-production and then produce a beautiful sales brochures highlighting the key selling features of your home through bespoke typography, colour palettes and skilful storytelling.

Most property websites can only show a maximum of 15 property photographs, so your brochure allows our designers to illustrate more of the professional property photography and showcase your property to its absolute fullest.

Your brochure will also include an accurate 2D floor plan, a property location map and your property text expertly prepared by your local property valuer who has visited your home and knows the area.

In-house Digital Experts - Social Media and Online Marketing Strategy

Everyone is aware of the power of the internet but very few Estate Agents have the digital marketing knowledge to effectively utilise the power of social media to promote and sell property.

Today there are 53 million active social media users in the UK, which is 77.9% of the UK population. At McEwan Fraser Legal we have a dedicated digital marketing team who implement a number of digital marketing solutions, including offering our clients a targeted 'social media boost' on their property listing.

A social media boost means that our clients not only benefit from our social media community but also the wider audience of social media users. Our digital experts can carry out razor sharp digital targeting on your property, ensuring your property is showing to the right people at the right time on social media. Most estate agents still do not have the resources or expertise to enjoy any success with this innovative form of targeted digital marketing.

Help us, to help you by joining us today on all our social channels.

Facebook Twitter Instagram

Virtual Staging & Re-Staging Services

Empty property? Unloved property? Don’t leave it to the buyer’s imagination, let us transform the space. Paint a clear picture of what your property could look like with our Virtual Staging & Renovations service. Virtual staging removes the added hassle and costs of having to stage a house with real furniture, instead we can virtually add furniture and interior flair to any room. From traditional to modern styles, we have a huge bank of virtual interior options to choose from, ensuring we find the right style to compliment your home. We have found that virtually staging rooms has helped stimulate new found interest for properties on the market.

Matterport 360 Virtual Tour

We are hugely proud to say that all our professional in-house photographers are trained and have the equipment to capture 360 virtual tours of your property using only the best 360 virtual tour software in the industry - Matterport. Matterport transforms real-life spaces into immersive digital twin models. So much more than panoramic scans, Matterport creates truly interactive 3D models of spaces. The virtual experience streamlines the decision making process for prospective buyers, bringing new data and precision to the property market.

HD Property Videography

Sometimes it’s better to say it with video. Spectacular properties deserve impressive videos that help evoke emotion and grab the attention of buyers.

Our videographers are not only experts in shooting stunning property footage but they also have exceptional and timely video editing skills. We can provide a quality property film that will not only enhance the storytelling of your property but will also keep your buyers interested to see more of your home. Included in your video, we offer professional editing services including, graphics, colour correction and colour grading services tailored to your requirements. When it comes to creating a video of your property, the options are endless.

Drone Footage & Photography

Our CAA certified pilots can produce impressive aerial drone photography and videography of your property. Using remotely piloted drones, we can capture your property and surrounding areas from above, giving potential buyers an elevated “birds eye” of your home.

Using professional property images coupled with aerial photography is the perfect combination to help make your property stand out from the crowd on online portals and within the sales brochure.

Smartboard For Sale Boards

We are pleased to not only offer our clients the standard "For Sale Board" but also the option to have a "Smartboard For Sale Board" utilising the latest QR Code technology. Today buyers are time short and want information instantly straight to their phone. Our "Smartboard For Sale Board" allows prospective buyers to scan the QR code on the stem of the FSB which links the buyer directly through to the exact online property listing, prompting potential buyers to submit their interest, call iur office or request any additional information they need.