How we market your property
Raising the standards in residential estate agencyScotland's fastest growing estate agents
Internet marketing - Maximum exposure on a range of property websites
The Internet is one of the most cost-effective marketing tools for your property, yet many estate agents only advertise on one, or at best two or three, websites. McEwan Fraser Legal is committed to advertising properties online on a wide range of the most popular and recognised property portals in the UK.
Your property will also be displayed on our own website, which has rapidly grown to become the market-leading property part-exchange web portal in Scotland, if not the UK. As a result of all these initiatives your property will receive nationwide as well as local and international exposure on the Internet. A sample of some of the property website portals on which it can be advertised can be seen below and to the right of this page.
In-house professional photography and quality sales brochures
One of the most important ways of marketing your property to prospective buyers is through high quality professional photographs of the property itself. To ensure that your property is seen at its very best, we only employ dedicated experienced professional photographers who have a keen eye for detail and understand how to present your property to its very best
Unlike the low cost agents our estate agents are not responsible for the all-important photo-shoot and we don't subcontract the photography work to an outside agency where you are just another number.
Discerning buyers now insist on floor plans as many people will simply not view a property if they don't see any opportunity to extend or create additional rooms. Location maps also help buyers determine how close your property is to schools, shopping centres and other local amenities.
By using professional photographers, McEwan Fraser Legal produces high quality, distinctive sales brochures. Our brochures tend to focus on a high number of professional quality photographs. We also have the facility to include shadowed 3D floor plans, a property location map, QR codes and property descriptions prepared by our experienced local property staff.
Professional in-house design team
Our talented and award winning in-house design team will personalise your sales brochure and you have a choice of 4 page, 8 page, 12 page or even 16 page schedules. You can review the features available in each type in our guides to our 4 page schedules or our larger schedules.
Our schedules showcase your property in full as most of our associated websites can only show a maximum of 15 photographs and our larger schedules will highlight your property to its fullest. This is one of your main marketing tools when selling your property.
Interactive For Sale boards
McEwan Fraser Legal uses a distinctive "For Sale" board for all the properties that we market. The board, together with the familiarity of the McEwan Fraser Legal brand, will ensure that your property's marketing at its physical location will be as eye-catching as the marketing that is used in our sales particulars and on the Internet.
All our boards display the highly popular "Part Exchange Available" slogan, which has been proven to greatly increase the interest in clients' properties.
Our for sale boards have a QR code which stands for 'Quick Response' and means anyone passing your 'For Sale Board' can point their smartphone at the code and instantly get full access to your schedule and relevant details on your property via our website.
How to show your property
Member of the ESPC
McEwan Fraser Legal is a member of the Edinburgh Solicitors Property Centre (ESPC), the market-leading organisation for property in Edinburgh and East Central Scotland. As a member of the ESPC McEwan Fraser Legal is able to offer all its clients all the advantages of the promoting their property sale through the ESPC's showrooms in George Street, Edinburgh and New Row, Dunfermline.
The George Street showroom has more property on display in one place than anywhere else in the UK. The ESPC is Number One for property in East Central Scotland. Visitors to the ESPC website come to the ESPC first when starting to look for a property in the Lothians and Fife area.
Clients in the West Coast and in other regions of Scotland can advertise in their appropriate local Solicitors Property Centre, which we can also arrange for you.
Radio and TV Advertising
The McEwan Fraser Brand is advertised every day on seven of the country's leading radio stations in the East and the West of Scotland. We also run regular TV commercials and as a result we generate thousand of buyer inquires every month to help sell our clients' properties.
Social Media and Online Marketing Strategy
Everyone is aware of the power of the internet but very few estate agents, if any, understand how to use social media effectively to promote and sell property.
Success in social media is not just about putting a property on Twitter, Facebook or Youtube and hoping it will sell. Firstly you need to have a massive online community who follow and trust the company and you need to have developed an ongoing relationship with your followers.
At McEwan Fraser Legal we have a dedicated social media consultant who has implemented a number of social media innovations with a clear communications plan to all our members in our online community.
This ensures that when you list your property with McEwan Fraser Legal you are tapping into a massive online community who have friends of friends and enables your property to reach a worldwide audience with the click of a button through a variety of social media channels.
Social media is a long term commitment and requires the administrator to provide regular valuable property content updates. Most estate agents do not have the resource nor expertise to enjoy any success with this innovative form of property marketing.
Help us to help you by joining us today on Facebook at www.facebook.com/mcewanfraserlegal
